I'm a product designer who cares about building things that matter to people. I didn't start here though — I started in engineering. A lot of what I worked on back then never made it into people's hands. And if it doesn't reach people, does it really matter? That tension was my introduction to design.

What I've since learned is that design is more than metrics and frameworks like AARRR. It's about building a thoughtful process, asking the hard questions, executing with strong craft, and above all else, advocating for real people.

Most recently, I worked on AI features for Volvo Group's flagship fleet management platform, helping make telematics data accessible for fleets of all sizes.

When I'm not working, I'm usually hiking on a trail, working through a great video game, or hosting game nights. If you’re looking for a more detailed self intro, maybe this PDF will help?